SAMSUNG - SMART THINGS
3D Design, Launch Video, Ad Creative
SAMSUNG - SMART THINGS
Arseniy Valter@avalter · Digital DirectorWe were invited to reimagine the familiar idea of smart home control. Not as a feature list, but as a feeling, as an audio-visual experience. In collaboration with Koshta.collective, BEAM Studio, INNIT2K, and soundscape by Alexandr Paperny, we created an animated trace, reimagining SmartThings as more than a simple app. This wasn’t selling a product, it was an art experiment. We inhabited moodboards, sketches, tests, and R&D until the form emerged. That trace, born of light and motion, later found its place in a curated space, exhibited at a fair showcasing smart home innovation.
Related Work
3D Design, Launch Video, Ad Creative
SAMSUNG - SMART THINGS
Arseniy Valter@avalter · Digital DirectorWe were invited to reimagine the familiar idea of smart home control. Not as a feature list, but as a feeling, as an audio-visual experience. In collaboration with Koshta.collective, BEAM Studio, INNIT2K, and soundscape by Alexandr Paperny, we created an animated trace, reimagining SmartThings as more than a simple app. This wasn’t selling a product, it was an art experiment. We inhabited moodboards, sketches, tests, and R&D until the form emerged. That trace, born of light and motion, later found its place in a curated space, exhibited at a fair showcasing smart home innovation.
Arseniy ValterRelated Work