The Big Seat w/ Cal Raleigh
Ad creative
The Alaska Airlines x Cal Raleigh campaign reimagined premium travel through the lens of performance, confidence, and hometown pride. Centered around the idea that how you travel shapes how you arrive, the creative placed Alaska’s elevated First Class experience within the iconic setting of T-Mobile Park, using Cal Raleigh as the bridge between brand storytelling and Seattle sports culture. The result was a visually polished campaign designed to feel premium, unexpected, and unmistakably local.
Credits
Related Work
Ad creative
The Alaska Airlines x Cal Raleigh campaign reimagined premium travel through the lens of performance, confidence, and hometown pride. Centered around the idea that how you travel shapes how you arrive, the creative placed Alaska’s elevated First Class experience within the iconic setting of T-Mobile Park, using Cal Raleigh as the bridge between brand storytelling and Seattle sports culture. The result was a visually polished campaign designed to feel premium, unexpected, and unmistakably local.
Related Work