Rixos Hotels
Brand film, Ad creative
Rixos Hotels
Preston Chen@preston-chen · DirectorThis innovative commercial showcased the benefits of staying at Rixos the Palm, an all-inclusive resort, through a creative first-person perspective. The story followed the character of a younger sibling navigating a day at the resort, aiming to maximize happiness and activities while minimizing expenses. Unique visual elements like a “happiness bar” and a “money spent bar” tracked progress throughout the video, making Rixos the Palm the first hotel to bring this imaginative concept to life.
More from Preston Chen
Brand film, Ad creative
Rixos Hotels
Preston Chen@preston-chen · DirectorThis innovative commercial showcased the benefits of staying at Rixos the Palm, an all-inclusive resort, through a creative first-person perspective. The story followed the character of a younger sibling navigating a day at the resort, aiming to maximize happiness and activities while minimizing expenses. Unique visual elements like a “happiness bar” and a “money spent bar” tracked progress throughout the video, making Rixos the Palm the first hotel to bring this imaginative concept to life.
More from Preston Chen