House of The Dragon Launch Campaign

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Ad creative, Brand film

House of The Dragon Launch Campaign

Preston Chen@preston-chen · Photographer

I had the privilege of contributing to the launch campaign for OSN+ and HBO MAX Middle Eastern Division's House of the Dragon Season 1. Our challenge? To present the series in a fresh, innovative way—distinct from the marketing of Game of Thrones. The solution? Take one of Earth’s most breathtaking locations, AlUla, Saudi Arabia, and bring it to life with CGI animation. Our vision was bold: Dragons spotted flying in AlUla. This fusion of on-site footage captured from both ground and sky, combined with advanced CGI, created a unique and immersive experience.

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